Horreia Food Industries is a leading Egyptian confectionery company established in 1966 by the Fendi family. With an annual production capacity of approximately 20,000 tons, Horreia operates a nationwide distribution network of 27 agents and a fleet of 318 vehicles across Egypt.
The company’s journey began with a vision to create high-quality, innovative confectionery products. In the early 1970s, Horreia launched its first brand, Chicohend, which quickly became a market leader in the Fourré segment. Over time, the product line expanded to include hard and chewy candies, as well as soft Chicohend and Chicohend bar.
This growth paved the way for the launch of the Saula brand in the 1990s, which played a key role in strengthening Horreia’s leadership in both the hard and soft candy markets. Saula is now widely recognized as a top brand in the Egyptian confectionery industry.
In response to evolving consumer needs, Horreia introduced Elite in 2014 – a brand that quickly rose to become a key player in the wafer category, currently ranking fourth in the coated wafers segment. Elite offers a variety of coated and uncoated wafer products in multiple flavors.
Chocolate Factory (launched in 2021) is the company’s innovative brand focused on premium, filled chocolates with rich, modern flavors. The brand reflects Horreia’s dedication to indulgence, craftsmanship, and contemporary appeal.
Krispette – Coming Soon – is Horreia’s high-end brand designed to deliver an unforgettable experience in every bite. It elevates snacking moments with refined taste, texture, and premium presentation.
At Horreia, we pride ourselves on offering a portfolio of multi-category brands that serve diverse consumer needs:
Saula: for everyday family treats and nostalgic flavors.
Elite: for great taste and variety in the wafer category.
Chicohend: a classic and beloved choice.
Chocolate Factory: for modern, indulgent chocolate lovers.
Krispette: for premium snacking and upscale experiences.
Driven by innovation, quality, and consumer-centricity, Horreia now exports to over 50 countries across the Arab and African regions, with ambitions for further global expansion.
Horriea's growth throughout the decades is due to Fendi's 1st and 2nd generations' dedication towards product innovation. Offering a diverse choice of items is what distinguishes us from the competitors, such as hard candies that come in different sizes and fillings in both premium and economic quality. We also create a variety of flavored toffee and wafers filled with chocolate, vanilla, and strawberries, etc.
Horriea has flourished since Imam Fendi founded it leading to the Fendi family rising into prominence in Egypt's confectionery sector. Our Fourré, Hard Candy, Chewy Candies (Eclairs, Toffee), Dragées, Chocolate (Molded, Bars/Count-lines, Single), Biscuits, and Wafers are just a few of the products that we have made as a result of this leadership.
In the domestic market, Horriea has established itself as a market leader in the hard candy industry. Furthermore, we are focused on building a product that not only has a high demand in the domestic market but also a high success rate in exporting to all neighboring companies in the Middle East and Africa, as well as the United States and Canada.
