In 1966, the Fendi family set out to craft Egypt’s most delightful confections. From a humble workshop, Horreia Food Industries was born and with it, a passion for premium treats that still drives us today.
Our Milestones
• 1970s: Chicohend debuts and quickly dominates the Fourré segment.
• 1990s: Saula cements our leadership in hard and soft candies.
• 2014: Elite wafers launch, climbing to 4th place in the coated-wafer market.
• 2021: Chocolate Factory unveils modern, filled chocolates that blend luxury with playful flavors.
Coming Soon: Krispette promises an upscale snacking experience in every crisp bite.
Why We Stand Out
• 20,000-ton annual production capacity.
• 27 distribution centers and a 318-vehicle fleet spanning all of Egypt.
Exports to over 50 countries across the Arab and African regions
Looking Ahead
Driven by innovation and a consumer-first spirit, Horreia continues to dream bigger bringing the taste of Egyptian confectionery excellence to the world.
Horriea's growth throughout the decades is due to Fendi's 1st and 2nd generations' dedication towards product innovation. Offering a diverse choice of items is what distinguishes us from the competitors, such as hard candies that come in different sizes and fillings in both premium and economic quality. We also create a variety of flavored toffee and wafers filled with chocolate, vanilla, and strawberries, etc.
Horriea has flourished since Imam Fendi founded it leading to the Fendi family rising into prominence in Egypt's confectionery sector. Our Fourré, Hard Candy, Chewy Candies (Eclairs, Toffee), Dragées, Chocolate (Molded, Bars/Count-lines, Single), Biscuits, and Wafers are just a few of the products that we have made as a result of this leadership.
In the domestic market, Horriea has established itself as a market leader in the hard candy industry. Furthermore, we are focused on building a product that not only has a high demand in the domestic market but also a high success rate in exporting to all neighboring companies in the Middle East and Africa, as well as the United States and Canada.
